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Mars’ Snickers ad is a Super Bowl favorite

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A Snickers ad featuring actors Betty White and Abe Vigoda was deemed the most popular ad Super Bowl ad, according to USA Today’s Ad Meter.

The Snickers ad received a score of 8.68 on a scale of 0 to 10.

USA Today has been running the Super Bowl Ad Meter since 1989 to evaluate consumers’ responses to expensive ads. 

The ad meter included 246 volunteers in McLean and San Diego who used hand-held meters to gauge their real-time reaction to ads.

The following ads received the top ratings:

1)    Mars Snickers (8.68)

2)    Firto-Lay Doritos – Dog with bark collar (8.27)

3)    Anheuser-Busch Bud Light – Man builds house out of beer cans (7.91)

4)    Anheuser-Bush – Clydesdale’s friend (7.82)

5)    Coca-Cola – Sleepwalker going through rough terrain gets cold Coke (7.36)


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