Lottery names new agency of record

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Big River, a Richmond-based branding and advertising firm, has been named agency of record for the Virginia Lottery.
The firm, founded in 2001, was picked after a eight-month review. The three-year marketing contract is for $24 million a year in total billings.
The contract includes all phases of lottery marketing, including strategic planning, advertising development, creative, media buying and digital media.


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