Lottery names new agency of record
- March 24, 2010
Big River, a Richmond-based branding and advertising firm, has been named agency of record for the Virginia Lottery.
The firm, founded in 2001, was picked after a eight-month review. The three-year marketing contract is for $24 million a year in total billings.
The contract includes all phases of lottery marketing, including strategic planning, advertising development, creative, media buying and digital media.