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Law firm Hirschler Fleischer rebrands

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The Richmond-based law firm Hirschler Fleischer has rebranded itself as Hirschler and launched a new website,


The one-word trade name will be used for all external communications.

"Though the look of Hirschler has changed, our commitment to providing the highest quality legal and client service remains the same," firm President Courtney Paulk said in a statement. "Our interest in updating the firm brand and website coincided with putting a finer point on who we are as a firm and developing a unique positioning strategy – something that truly differentiates us and the experience we offer to clients."

To honor the legacy of the firm's founders, the firm's legal name remains Hirschler Fleischer.

In addition to its Richmond office, the firm has offices in Fredericksburg and Tysons.

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