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Infoition and OhMyGov merge to form Reston-based Synoptos Inc.

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Two Northern Virginia news and social media information companies have merged to form Reston-based Synoptos Inc.

The company is a combination of Infoition and OhMyGov, which were founded in in 2003 and 2009, respectively.

The new company will offer daily executive news briefs and real time media alerts, influencer identification and campaign strategy development, media monitoring software, and customized intelligence and performance measurement reports.

“Synoptos gives customers a clear picture of the media and digital landscape, so they know what’s being said and who’s saying it — and which voices are the biggest influencers,” the company’s CEO, Jeff Trexel, said said in a statement. “Our technologies and staff allow businesses to cut through the clutter of media noise and improve decision-making, strategy development and performance measurement.

OhMyGov provided media and political intelligence software that tracks the spread of information across the Web and helps organizations better understand how people, politicians, and government agencies react to issues and events.

Infoition was a news and social media consulting firm specializing in monitoring, measurement and analysis and rapid-response research.

Trexel was Infoition’s CEO. Andrew Einhorn, OhMyGov’s CEO, will serve as president of the combined company.

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