Heading to the stores today? You won’t be alone

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About one-third of consumers plan to start their holiday shopping this holiday weekend, according to a survey commissioned by the Arlington-based Retail Industry Leaders Association.

One out of four respondents said they planned on starting on Black Friday.

But while some major retailers even opened at midnight, many consumers are choosing to shop by keyboard. Cyber Monday — the Monday after Thanksgiving — is beginning an increasingly popular day for finding holiday deals online. Twenty-one percent of consumers say they plan on staying home and searching for online deals.

“The growth of online sales has made Cyber Monday and other online holiday shopping trends equally as important to retailers as Black Friday. Unlike a decade ago, a successful holiday season now means success in the store and online,” Retail Industry Leaders Association President Sandy Kennedy said in a statement.

About one-fifth of those surveyed plan to do their holiday shopping online.

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