Gannett acquires ad management company

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Gannett Co. has acquired Rovion, a Boston-based, advertising company that lets users create ads without using flash or code.

Rovion’s primary product, Ad Composer, lets users create rich media, interactive ads.

Rovion was previously owned by Local Corp., a national online media company.

Rovion will now be part of the Gannett Digital organization under PointRoll.

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