Fairfax County takes its story to the airwaves
- May 3, 2010
Fairfax County has had so much good news lately that it wants to shout it from the airwaves. In the wake of four major companies relocating their headquarters to Fairfax — SAIC, Hilton Worldwide, CSC and Volkswagen of America — the county’s Economic Development Authority commissioned a 30-second television commercial. Entitled “Statistics,” it promotes Fairfax’s quality of life through the use of pie charts as well as visuals shot at locations at George Mason University and a private home in McLean.
Produced by Siddall of Richmond, the commercial will run through the end of June on cable outlets in Boston, Los Angeles, San Francisco and Washington, D.C. The “Statistics” campaign also includes print, online and mobile advertising. The television ad is part of the authority’s $1 million placement budget for the fiscal year that ends June 30. It cost $135,000 to produce, and the authority says it will spend another $220,000 to run it in the four markets.
Currently, defense giant Northrop Grumman is considering a Fairfax County location among others for its corporate headquarters relocation. The ad is posted as the last item at http://www.FairfaxCountyEDA.org/video-gallery.