Industries

Cyber Monday spending reaches $1.465 billion

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Online retail spending reached $1.465 billion on Cyber Monday, marking the heaviest online spending day in history, according to Reston-based comScore Inc.

Spending was up 17 percent over Cyber Monday 2011.

It also marks the second day this year where online sales reached over $1 billion. On Black Friday, online sales reached $1.042 billion on Black Friday.

Retail e-commerce spending for the first 26 days of the November-December holiday season is a 16 percent increase to $16.38 billion over the corresponding time period last year.

“Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” comScore chairman Gian Fulgoni said in a statement. “However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week.”


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