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Clarabridge purchases Belgian company

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Clarabridge Inc. announced Thursday that it had acquired Belgium-based Engagor, a provider of real-time social media service and engagement.

Reston-based Clarabridge provides customer experience management solutions to companies, allowing them to understand and analyze customer feedback from social media and other platforms.

The acquisition will add advanced social listening and social customer service and engagement to Clarabridge’s capabilities. Engagor, which was founded in 2011, offers a social listening and engagement platform for marketers and customer care organizations at Fortune 1000 companies.

“As the market has expanded, leading enterprises are looking for solutions that can bring together customer feedback from all channels into one intelligence hub, and a robust mechanism for intelligently engaging with customers,” Sid Banerjee, CEO of Clarabridge, said in a statement.

The acquisition of Engagor adds 360 clients, including Volvo, Ikea, Pepsi and Nintendo. Clarabridge now has more than 800 clients worldwide.

Clarabridge plans to sell the Engagor solution as a standalone product, as well as part of the Clarabridge suite.

Clarabridge acquired survey software provider MarketMetrix in 2014.

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