Cellular Sales ramps up for a major expansion in Virginia

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Cellular Sales plans to invest more than $1 million in Virginia in the next two months, opening three new stores and broadening its footprint in Central Virginia and the tip of Northern Virginia. 

The Knoxville, Tenn.-based company — the country’s largest Verizon wireless retailer — will open stores in Ashland, Dumfries and Fredericksburg. To staff the stores, it wants to add at least 100 new sales consultants. Wendy Rickenback, the Virginia recruiter for Cellular Sales, said in a company statement that consultants earn an average of more than $51,000 per year.

Currently, the private company operates 23 locations in Virginia. 

Altogether, it has more than 300 stores across the U.S. By year end, that number will grow to 400, since the company plans to open a total of 50 new stores.

For the last three years, Inc. Magazine has named Cellular Sales one of the fastest growing retail companies in the country. This year, the company came in at No. 96 on the Inc. 5,000 list of the fastest-growing privately held retail companies. The magazine estimated the firm’s annual revenue at $316.1 million in 2009.

According to the company, attention to customer service is fueling the growth. “We do things that other companies cannot or will not do,” Rick Alberg, Virginia regional director for Cellular Sales, said in a statement. For instance, he says customers who purchases a wireless device get a call within 24 hours of leaving the store to ensure that they understand their service plan and how their new phone operates. 

Plus, the company conducts ongoing analysis of customer phone usage, and notifies customers when other service plans might be more cost effective. “It’s one of the extra steps we take to establishing a strong, one-on-one relationship with our customers,” Alberg said.

He doesn’t expect the growth to slow any time soon.

“As a company, we have grown by about 30 percent every year. Our expansion in Virginia is not a one-time event. We have every intention to continue this pattern in Virginia and in all of our markets.”


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