Alexandria-based IMGE separates from its parent company

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Alexandria-based IMGE, a digital-media strategy and consulting agency, has separated from its parent company, Media Group of America Holdings.

IMGE now is a stand-alone agency owned by its CEO, Phil Musser, and a small investor group.

MGA Holdings, a media holding company co-founded by Musser and Alex Skatell in 2013, previously owned IMGE and the news website Independent Journal Review.

In addition, IMGE announced Bryan Sanders is joining the firm as director of research and strategy.

Sanders will lead a new team within the agency, IMGE Insights, that will offer polling and messaging for political and corporate clients.

IMGE said IMGE Insights will employ a different approach to polling, casting a wider net through online, mobile, and landline interviews in an effort to produce more accurate results and effective messaging.

“IMGE is now in a prime position to pursue more opportunities in the advocacy arena, and we can do so with a full service team that can compete with the biggest agencies but at better cost, impact and speed,” Musser said in a statement.

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