SMALL BUSINESS CONSULTING
Joanna G. Brumsey
Wall, Einhorn & Chernitzer PC, Norfolk
Birthplace: Asheville, N.C.
Education: Bachelor’s degree in accounting, Wake Forest University
Husband: William “Bill” Brumsey IV
Children: Emma, 9; Paige, 6; and Will, 5
Pets: Cat named Baker and a dog named Gus
Favorite vacation spot: Bald Head Island, N.C.
Fan of: Wake Forest University/ACC basketball; Red Sox
Recently read book: “First, Break All the Rules: What the World’s Greatest Managers Do Differently” by Mark Buckingham
First accounting job: Arthur Andersen LLP
Career mentor: Alvin Wall
What problems are small businesses facing in this economy?
“Whoever first said ‘cash is king’ is right on point, especially with small businesses in today’s economy. Most small businesses are being squeezed from both sides — price increases from suppliers, with the inability to pass along those increases to customers, and extended customer collection periods. The business owners are often spending more time dealing with cash flow concerns rather than in their area of expertise that made their business successful in the first place.”
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