Regions Central Virginia

The Martin Agency names Matt Williams as CEO

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The Martin Agency in Richmond announced Thursday that Matt Williams, 45, a 21-year agency veteran, has been promoted to CEO effective Feb. 1, 2013.

Matt will assume the CEO role from John Adams, who has served as chairman and CEO since 1995. Adams will continue as chairman.

In his new role, Williams will lead the development and execution of the company’s business strategy. He also will oversee ― through the chief financial officer ― the advertising agency’s financial operations. 

Additionally, Williams will be responsible for account management, business development, corporate communications, the company’s innovation initiatives and its relationship with Martin’s parent company, The Interpublic Group.

Adams will continue to lead the agency’s executive committee as chairman and will maintain several key client relationships while remaining active in select business development opportunities.

Matt most recently served as the agency’s general manager, a role he was promoted to in July 2011. He joined The Martin Agency in 1991 as an account executive. He moved to the strategic planning department in 1995 and was named partner in 2005.

“Leading a creative company like The Martin Agency requires a specific combination of skill, talent, intuition and experience that can be hard to find in one person. Matt Williams is that person,”  Adams said in a statement.  “His career progression uniquely qualifies him for this role.”

Since joining the agency, Matt has led strategic development for accounts as diverse as UPS and GEICO. He also has led global strategy development for UPS, Saab Cars and Credit Suisse, working with agencies in London, Stockholm, Frankfurt and the U.S..

“I’m excited and humbled to be named CEO of this remarkable company,” said Williams.  “I look forward to building on the legacy of creativity and integrity John Adams, Mike Hughes and the people of The Martin Agency have created, and continuing our quest to make Martin one of the most innovative companies in the world.”


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