Regions Central Virginia

Richmond Harley-Davidson will relocate into new $6.5 million dealership

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Richmond Harley-Davidson, a franchised dealership for Harley-Davidson Motorcycles, will relocate its Route 1 dealership in Hanover County into a new, 52,000-square-foot facility at Northlake Park. The company said Wednesday that it plans to invest more than $6.5 million in a building will allow for an increase in bike inventory, parts, apparel and service.

The new location, an increase of 20,000 square feet from its current facility, will have I-95 frontage, a stage for events, the ability to house a motorcycle safety school and a lounge for Harley Club members.

According to the company, the expansion will create 10 new jobs, increasing the store’s total staff to 60 employees.

Currently Richmond Harley-Davidson works out of its Route 1 location and also owns Steel Horse Harley-Davidson in Chesterfield County on Hull Street Road. In the Richmond market since the 1950s, the company has been at its Hanover location since 2001.

Looking to the future, Richmond Harley-Davidson purchased property at Northlake Park in 2007. George Wills, the company’s president, said in a statement, “It’s been quite a ride, no pun intended, for the economy to turn. The timing is right now. Recent announcements at Northlake Park along with our sales growth confirm our decision to construct the new dealership.”




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