Regions Southwest Virginia

Regional artisan center opens in Abingdon

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Heartwood, a Southwest Virginia artisan center, opened today in Abingdon.

The 30,000-square-foot facility is designed to be a tourist destination and the symbol of the region’s creative economy. It will include galleries, a performance space, a store and a restaurant.

“Southwest Virginia is authentic, distinctive and alive,” Todd Christensen, executive director, Southwest Virginia Cultural Heritage Commission, said in a statement. “Heartwood is the epitome of the region’s creative culture.”

Heartwood will house the offices of Round the Mountain: Southwest Virginia’s Artisan Network and The Crooked Road: Virginia’s Heritage Music Trail.

Heartwood is expected to draw more than 270,000 visitors annually and generate more than $28 million in revenue for the region.

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