Regions Southwest Virginia

Neathawk Dubuque & Packet to acquire The Becher Agency

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Neathawk Dubuque & Packett (ND&P), an advertising, marketing and public relations agency with Virginia offices in Richmond and Roanoke, announced plans Thursday to acquire The Becher Agency (tba), which serves the Roanoke Valley.

“We are delighted to grow our locally managed office with the acquisition of a well-respected and well-connected agency …,” Todd Foutz, executive vice president of ND&P, said in a statement. “Our combined staffs, comprising some of the most talented and recognized advertising professionals in the region, will provide clients with unprecedented expertise in creative services, online interaction, social media, public relations and other communications that help businesses and organizations succeed.”

Thomas Becher, owner and president of The Becher Agency, will join ND&P as senior vice president, leading the combined company’s public relations and crisis communications practices.  “We have previously worked together ... We look forward to continuing to provide local, strategy-based creative solutions to a variety of clients in our region and beyond,” Becher said.

The Becher Agency has offices at Warehouse Row, 119 Norfolk Ave., in downtown Roanoke and the Corporate Research Center in Blacksburg. Upon completing the transaction, Becher Agency employees will move into ND&P’s office at 410 S. Jefferson St. in Roanoke. The combined company will retain the Blacksburg office to serve clients in the New River Valley.

Once the acquisition closes, ND&P will have 54 employees in Roanoke; Richmond; Chattanooga, Tenn.; Charlotte and Durham, N.C.; and Tampa, Fla. The combined entity will total 17 full-time positions in Roanoke office. The deal combines the legacies of two well-known names in the Roanoke advertising market – Howard Packett and John Lambert. ND&P acquired The Packett Group in 2004. Becher purchased the assets of Lambert’s agency in 2006.

The transaction is scheduled to be effective Sept. 1. Terms of the deal were not disclosed.

 


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