Regions Shenandoah Valley

Digital theater planned for Waynesboro

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The Metropolitan Opera and NASCAR are coming to Waynesboro. Well, not exactly, but fans will be able to see these events and others live on the big screen. That’s part of the plan for Visulite Cinemas’ 10-screen, all-digital theater.

Digital projectors will enable the Visulite Omniplex to download live sporting events, concerts, major news happenings and other events from satellites and present them in 3-D. It also will run Hollywood movies.

“The quality of the presentation is so incredibly sharp that in my view, it’s better in some cases than actually being there at an event,” says Alex Greenbaum, a former screenwriter who is the owner of Visulite Cinemas. “You’re right up with and even inside the action, so you have all the visceral experience of being at, say, an NFL game without having to actually be at the stadium in 30-degree weather.”
Greenbaum’s company has three conventional movie houses in Staunton and Charlottesville. The 30,000-square-foot Waynesboro theater is being built by Waynesboro developer Brett Hayes in the Dewitt Crossing commercial area. It is scheduled to open in fall 2010.

Visulite Omniplex will have interchangeable design components that can be adapted to the event being shown, according to Greenbaum. “It might be a movie theater one day and an opera house the next,” he explains.

Greenbaum believes the variety of offerings will help the multiplex attract a wider audience. “Digital really gives us the opportunity to have a place that isn’t simply a center for teenagers and young adults who want to see a certain type of movie. We see this as a kind of community and entertainment and information center that will appeal to everyone.”


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