Applebee’s is renovating 12 Richmond-area restaurants
- April 27, 2011
Applebee’s restaurants throughout Richmond are getting a facelift. The national chain of casual-dining restaurants said Wednesday that Richmond is among the first of its market-wide remodels. In a project dubbed, “River City Recharge,” Applebee’s began work on renovating 12 properties in March, with construction on all locations scheduled to be complete by mid-June.
According to the company, each restaurant will undergo a three-day revitalization with locations closing on Sunday after business hours and re-opening the following Thursday. No more than two Richmond area locations will be closed at any one time. On the construction menu: A remodeled interior and exterior with warmer colors and contemporary design, including elements specific to the neighborhood each restaurant serves. The new design was developed using test units near Applebee’s International headquarters in Lenexa, Kan. Each store remodel will cost about $200,000. In addition, Applebee’s plans service enhancements, new food and drink selections and some staff retraining both here and in Hampton Roads for a total investment of $8 million.
The Richmond area restaurants are among the first of more than 1,800 Applebee’s locations in the U.S. to be updated. “From Glen Allen to Richmond to Chester, we will be introducing the Applebee’s of tomorrow to old friends and hopefully, new ones,” Dina Russo, director of operations for Applebee’s Services Inc., said in a statement.
The most noticeable changes at the revamped Richmond restaurants will include replacement of the exterior striped awnings with oversized, contemporary awnings. Restaurants undergoing upgrades include locations in Ashland (South Carter Street), Chester (Hundred Road West and Iron Bridge Plaza), Colonial Heights (South Park Circle), Glen Allen (9601 W. Broad St. and Brook Road), Mechanicsville (Bell Creek Road), Midlothian (Hull Street Road) and Richmond (Moorefield Park Drive, and South Laburnum Avenue, 5400 W. Broad St. and 11780 W. Broad St.