Regions Southwest Virginia

Apple retailer opening store in Bristol

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An Apple retailer is planning to open a store in downtown Bristol in the spring.

Jim Neu, CEO of CityMac, an authorized Apple retailer based in Asheville, N.C., decided to open the retailer’s third store after many visits to Southwest Virginia and Tennessee.

The store will sell all of Apple’s products other than the iPhone, which are sold through cell phone providers. Plans also include opening CityMug, an organic coffee shop featuring wireless Internet.

Neu chose Bristol over other localities because of Virginia’s lower sales tax and the attention the company received from Bristol’s city officials. Bristol put together a $575,000 package of incentives and grants for the company.

“Not only do we expect trade from the Bristol market and a multitude of Southwest Virginia counties, but according to our market studies and research, this region attracts shoppers from Kentucky, Tennessee, West Virginia and North Carolina,” Neu said in a statement. “Our research also indicates that folks from the region are now traveling to Knoxville, Tennessee, Greenville, South Carolina or our store in Asheville to purchase Apple products.”

Bristol leaders see it as an economic boon for the area.

“The taxes and regional draw CityMac will bestow upon the community will only serve as new energy for the vibrant synergy downtown Bristol is experiencing,” Bristol City Manager Dewey Cashwell said. “This will be yet another reason for shoppers to travel from the five state area into the Tri-Cities.”


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