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comScore has appointed Hugh McGoran its senior vice president of ad agency sales.
McGoran will be responsible for comScore’s business development efforts and focus on measuring advertising effectiveness. The Reston-based company measures Internet trends and provides digital business analytics.
McGoran previously worked at Turn Inc., was senior vice president of sales at Peer39, and was vice president of eastern advertising sales for TACODA Inc., which was purchased by AOL/Time Warner in 2007. He was then appointed sales lead for AOL’s behavioral targeting effort.
“We are excited to welcome Hugh, a talented digital advertising veteran, to the comScore team,“ Jeff Hackett, comScore executive vice president, said in a statement. “Hugh’s exceptional understanding of the complex digital advertising landscape will enable us to effectively service the many fast-developing areas of the digital ecosystem and ensure we stay at the head of the curve in providing mission-critical information and software solutions to our agency and advertiser clients.
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