Virginia tourism to run new commercial in eight states
- March 14, 2011
Virginia revealed a new “Virginia is for Lovers” tourism commercial that is scheduled to run in eight states beginning this month.
The commercial, geared toward family travels, features beaches, history, amusement parks and outdoor recreation. The commercial was possible because of increased state funding for tourism marketing.
“Tourism is an instant revenue generator for Virginia and is one of the smartest investments we can make as a commonwealth,” Gov. Bob McDonnell said in a statement. “Every corner of our state stands to benefit from increased tourism marketing which brings more visitors to Virginia. It’s time for Virginia to get back on TV and reach potential travelers as they start planning spring and summer vacations.”
The commercial is expected to reach 15 million people in New York City; Baltimore; Philadelphia; Washington, D.C.; Raleigh/Durham, N.C.; Cincinnati, Cleveland and Columbus, Ohio, markets.
The Virginia Tourism Corporation will leverage the television advertising in partnership with the Williamsburg Area Destination Marketing Committee, Virginia Beach and Luray Caverns. BCF, the Virginia Tourism Corporation’s advertising agency of record based in Virginia Beach, created the commercial using all Virginia-based talent and film and photography crews.
To see the new commercial go to http://www.Virginia.org/LOVE.