Virginia tourism revenue up 6.7 percent over 2009
- October 12, 2011
Visitors to Virginia generated $18.9 billion in revenue in 2010, a 6.7 percent increase over 2009. In announcing the increase Wednesday, Gov. Bob McDonnell said that in 2010 tourism in Virginia supported 204,000 jobs and provided more than $1.3 billion in state and local taxes.
The Virginia Tourism Corp. receives its annual economic impact data from the U.S. Travel Association. The information is based on domestic visitor spending (travelers from within the United States) from per person trips taken 50 miles or more away from home.
“The increase in revenue from tourism is very encouraging,” said McDonnell. “Given current economic conditions across the country, a 6.7 percent increase is impressive. Tourism is an instant revenue generator and job creator for Virginia, which is why I continue to advocate for more resources for tourism marketing.”
The uptick in domestic visitor spending follows an earlier announcement of an increase of more than 12 percent in spending by overseas travelers to Virginia in 2010. Additionally, Canadian visitors to Virginia showed an even greater increase as nearly 575,000 Canadians traveled to Virginia and spent more than $133 million, a 16.6 percent increase in spending over 2009.
“We are pleased to have tourism revenue trending upward,” said Alisa Bailey, president and CEO of the Virginia Tourism Corp. “However the economy continues to pose challenges for visitors and our industry. We’ll work with our industry partners to build on these positive gains, increase our marketing efforts and bring more visitors to Virginia.”