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Tourism marketing efforts will promote anniversary

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Virginia Tourism Corp.’s marketing funds will promote the 150th anniversary of the Civil War in a number of ways, including:
 650,000 copies of the 2011 Virginia Travel Guide, the state’s official travel publication, with one of its four covers devoted to the Civil War;
 a print and interactive media plan expected to reach an audience of 16 million;
 articles in 25 major print and online history publications;
 a partnership with the Virginia Association of Broadcasters during spring 2011 in which the state leverages its money to get three times the amount of in-state broadcast coverage;
 a focus on student groups and preparation for their standards-of- learning tests in history; and
 promotions at other major group-tour and international tourism marketplaces, such as the trade shows held annually in England and Germany; and presence in the supplement to thCapital     Region USA’s 2011 international consumer guide. 


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