Virginia Tourism Corp.’s marketing funds will promote the 150th anniversary of the Civil War in a number of ways, including:
650,000 copies of the 2011 Virginia Travel Guide, the state’s official travel publication, with one of its four covers devoted to the Civil War;
a print and interactive media plan expected to reach an audience of 16 million;
articles in 25 major print and online history publications;
a partnership with the Virginia Association of Broadcasters during spring 2011 in which the state leverages its money to get three times the amount of in-state broadcast coverage;
a focus on student groups and preparation for their standards-of- learning tests in history; and
promotions at other major group-tour and international tourism marketplaces, such as the trade shows held annually in England and Germany; and presence in the supplement to thCapital Region USA’s 2011 international consumer guide.
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