The Corporate Executive Board to acquire Iconoculture
May 07, 2010 5:56 AMThe Corporate Executive Board of Arlington has entered into a definitive agreement to acquire Iconoculture, a consumer research firm.
The acquisition will expand Corporate’s reach into the marketing, giving marketing professionals more access to consumer research.
“The addition of Iconoculture will strengthen The Corporate Executive Board’s ability to serve those organizations focused on understanding and marketing to today’s consumer,” said Haniel Lynn, general manager of The Corporate Executive Board’s Sales, Marketing and Communications Practice, in a statement.
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