Finalist: Virginia Small Business Success Story for 2009January 27, 2010 5:59 AM
Photo by Clement Britt
Taradel LLC is proof that print advertising isn’t dead. The Richmond-based company moved into a bigger office last year to accommodate its rapid growth. As the flailing economy took its toll on most employers, Taradel’s revenues grew 13 percent in 2009.
“It’s a combination of industry-specific solutions and pricing what we do very aggressively,” Jim Fitzgerald, CEO and founder of the company, says of Taradel’s ability to grow in a poor economy. “At the end of the day we offer a complete turnkey design, print and distribution service for much less than our competitors do.”
Taradel LLC is a national marketing firm that provides glossy print fliers and targeted distribution strategies for businesses. The company provides low-cost print advertising to small businesses, allowing them to compete with national chains.
Jim Fitzgerald started the company in 2003, gearing it toward newspaper clients. As the number of clients grew, Taradel created a Web site allowing newspapers to order online. That allowed Taradel to offer its services to other businesses. “Naturally we found we were attractive to some companies [such as independent restaurants and home improvement firms] and that’s when we rounded out our service and product offering to meet their needs.”
Despite its focus on print advertising, Taradel has used online venues to its advantage. Using Google AdWords and Facebook campaigns, affiliate linking and search-engine optimization, the company tripled its Web visitors from 12,000 to more than 30,000 a month.
The company has been named by the Venture Forum as one of Richmond’s “Companies to Watch in 2009” and has been named to the Inc. 5000 for two consecutive years.
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