Industries

Swedish Match expands distribution of snus brand

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Richmond-based Swedish Match has expanded distribution of its General brand Swedish snus into seven new U.S. markets.

General is the No. 1 selling snus in the world and the flagship brand for Swedish Match. Now General will be available in convenience stores and tobacco outlets in the metro areas of New York, Los Angeles, Minneapolis, Phoenix, Denver, Nashville and throughout Ohio with its two new flavors, Nordic Mint and Classic Blend.

Those flavors were launched in Chicago, Dallas and Philadelphia in mid-2011.

“These particular markets were chosen because they meet a number of important criteria to maximize the success of the General brand - from local smoking restrictions to the number of adult tobacco consumers and the potential opportunity for the snus category as a whole,” Clark Darrah, vice president, Next Generation Products, said in a statement.

Snus, which originated in Scandinavia in the 19th century, is sold in pouches placed under the user’s upper lip.  While the category is still young in the United States, snus sales have grown more than 225 percent since its first introduction domestically in 2006 and now represents about 6 percent of the smokeless tobacco category.


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