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Super CPA profile: Cheryl Furlong

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CHERYL FURLONG
WealthQuest Financial Services LLC
Norfolk

Birthplace: Detroit
Title: Vice president and wealth adviser
Education: Old Dominion University, bachelor’s degree in accounting
Spouse: Scott Gross
Favorite vacation spot:  Yosemite National Park
Fan of: Dancing
Recently read book: “Moonwalking with Einstein” by Joshua Foer
First accounting job:  Internship with Ernst & Whinney
Career mentor:  Jeff Chernitzer

How did you become interested in personal financial planning?
“When family members needed some financial planning advice, they turned to me, assuming that CPAs knew everything about personal finances.  But I was an auditor in public accounting at the time and rarely dealt with individual wealth management issues.  So I decided to educate myself and earned the PFS (Personal Financial Specialist) and CFP (Certified Financial Planner) professional designations.  Fortunately, Wall, Einhorn and Chernitzer PC wanted to start a registered investment advisory firm at the same time, so it was a perfect time to change careers.”


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