An increasing number of businesses are allowing their companies to tweet and use other social media at work — as long as it’s for business purposes.
More than half (51 percent) of businesses surveyed by Robert Half Management said they allow employee to use social media as long as employees were using it for business purposes. That is up from 19 percent in 2009.
Still, about one-third of all companies prohibit social media use completely.
The survey included studies with chief technology officers at 1,400 firms around the U.S. with more than 100 employees.
“Companies recognize the value of using social media for brand building, whether it’s marketing a product, offering customer service, gathering information, or simply listening to what fans and followers have to say,” John Reed, executive director of Robert Half Technology, said in a statement.
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