Industries

Reston company is digital measuring stick

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The fastest-growing glo­bal market research firm doesn’t track long-established sectors such as retail or manufacturing, says Inside Research, an industry trade publication. The trendsetter instead is Reston-based comScore Inc., a company that measures all things digital.

A publicly traded company founded in 1999, comScore had revenue of $117.4 million last year, a 400 percent increase since 2003 and more than double the growth rate of the next fastest-growing firm. It has 640 employees and is hiring.

“The Internet moves very, very quickly and what we tend to be pretty good at is keeping our ear close to the ground in terms of where the digital platform generally is going and what companies need to figure out to harness the power of it,” says Linda Abraham, comScore’s chief marketing officer and executive vice president of global product management, noting that the firm tracks more than 3 million unique Web sites worldwide.

The company has nearly 1,200 clients. They include digital-media giants such as Yahoo, Google and America Online, plus other companies in telecommunications, pharmaceuticals, consumer package goods, retail and advertising.

ComScore products track Web site trends, measure the effectiveness of Internet advertising strategies and offer industry-specific solutions.  The company also provides individual consulting to clients on how to maximize their digital marketing.

Abraham expects the comScore to continue its growth. “As more companies are affected by the economy, quite naturally they’re looking very, very hard at every single dollar that they spend,” she explains. “More and more companies have a mandate to not spend any more money unless it can be measured, and comScore provides those measurement solutions.”


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