Reston-based comScore Inc., a digital marketing intelligence company, said Wednesday its latest acquisition will help it create a global platform for digital development. The company acquired the Amsterdam-based firm of Nedstat for about $36.7 million. Nedstat offers web analytics and solutions for online business optimization.
With the Nedstat technology installed on thousands of sites, comScore said the deal will help its global expansion, particularly in European markets.
“The acquisition of Nedstat is another important step towards fulfilling our vision of making the United Digital Measurement (UDM) platform the global standard for global measurement,” Magid Abraham, comScore’s CEO, said in a statement.
Nedstat’s technology also will help comScore develop new applications. Clients want a new class of business applications, the company said, so they can monetize digital audiences.
As part of the acquisition, Nedstat becomes a wholly owned subsidiary of comScore. comScore expects the deal to contribute about $4 million of additional revenue for the remainder of 2010.
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