Heartwood, a Southwest Virginia artisan center, opened today in Abingdon.
The 30,000-square-foot facility is designed to be a tourist destination and the symbol of the region’s creative economy. It will include galleries, a performance space, a store and a restaurant.
“Southwest Virginia is authentic, distinctive and alive,” Todd Christensen, executive director, Southwest Virginia Cultural Heritage Commission, said in a statement. “Heartwood is the epitome of the region’s creative culture.“
Heartwood will house the offices of Round the Mountain: Southwest Virginia’s Artisan Network and The Crooked Road: Virginia’s Heritage Music Trail.
Heartwood is expected to draw more than 270,000 visitors annually and generate more than $28 million in revenue for the region.
There are no comments for this entry