Industries Economic Development

Outdoor retailer to create 200 jobs in Montgomery

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Outdoor retailer plans to open a fulfillment center in Montgomery County, creating 200 new jobs.

The company will spend more than $20 million on the facility, which will be located in Falling Branch Corporate Park.
Virginia competed against Kentucky and Pennsylvania for the project.

“ will be right at home here,” Gov. Bob McDonnell said in a statement. “I know they will find no shortage of customers in the region, and they’ll have no problem finding motivated,
innovative and dynamic Virginia employees who identify with, and are passionate about, their mission and vision.” is based in Utah and operates 10 online specialty retail stores and is a controlled subsidiary of Liberty Interactive Corp.

“Amazing customer service and blisteringly fast fulfillment are two cornerstones of our business, and as we’ve grown, it has become very clear to us that to serve our customers nationwide, we need an East Coast fulfillment center,” said Jill Layfield, CEO of “When deciding on a location, Virginia just made sense. It’s not only a strategically viable location operationally, it’s a beautiful place where outdoor sports are part of the lifestyle, and that’s important to us.”

McDonnell approved a $300,000 grant from the Governor’s Opportunity Fund to help Montgomery with the project.

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