Early indicators show holiday spending overall may have been disappointing, but an increasing number of consumers continued to purchase their gifts online this holiday season.
Reston-based comScore reported that online spending is up 16 percent for the 2012 holiday season. The company, which measures digital content, said online retail spending rose to $38.69 billion between Nov. 1 and Dec. 21, compared with corresponding days in 2011.
Online spending surged 53 percent during the week before Christmas — which started Dec. 17 with “Free Shipping Day” — compared with the corresponding week the previous year.
“We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions until the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late season surge,” comScore Chairman Gian Fulgoni said in a statement.
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