New sportswear company coming to Danville

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An assist from the state’s Tobacco Commission helped Danville score a new business.  Batolii Sports is moving its administrative offices and design divisions from Highpoint, N.C., to the city’s Professional Building. 

While the sports apparel company will relocate some staff, it expects to hire 30 employees within three years. The Tobacco Commission agreed to provide a $70,000 revitalization grant to the international company which, in addition to the jobs, plans a capital investment of $1.5 million, according to the city’s Office of Economic Development.

Liz Sater, economic development projects coordinator, said the city’s skilled work force in the apparel industry, the historic charm of the downtown tobacco warehouse district and the economic incentives of an enterprise zone location all helped to attract Batolii.

The company is a division of Batolii Holding LLC. The holding company oversees various operations of its sportswear and active-clothing lines, including assembly, warehousing and distribution. Batolii serves a global market, including the continent of Africa (primarily Ghana and Liberia)  where soccer is growing in popularity.

Currently, Batolii’s operations are scattered over various locations in North Carolina, Georgia and Texas.  “We hope to get everything under one roof at some point,” said Sater.


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