Virginia has given more than $543,000 in matching grant funds to 37 local tourism initiatives, Gov. Bob McDonnell announced Monday.
The Virginia Tourism Corporation’s Marketing Leverage Grant program helps local and regional tourism entities attract more visitors by leveraging local marketing dollars. The local organizations match the state grant funds by a minimum of 3:1 to create marketing projects such as websites, signage, social media and advertisements.
“Grants such as these enable our localities to more effectively market themselves to potential visitors,” McDonnell said in a statement. “When more visitors come to Virginia the Commonwealth and the localities realize increased tax revenue, businesses prosper and new jobs are created.”
To be eligible for the program, a minimum of three entities must partner financially. In total, VTC awards approximately $1 million annually - matched and leveraged on average three to one by partner dollars - to more than 80 communities across the Commonwealth.
The next round of grants will open spring 2013. Localities interested in applying may visit http://www.vatc.org for more information.
The following grants were awarded:
Harrisonburg Tourism & Visitor Services
“It’s Better in the Burg”
Celebrating Abingdon’s Artistic History and Heritage
Mountains, Valley, Downtown Alleys- The Roads & Towns Less Traveled
Virginia’s Western Highlands Visitor Guide
Appalachian Sustainable Development
Rooted in Appalachia Phase II Marketing Plan
Alleghany Highlands Chamber of Commerce & Tourism
Nobody Loves Outdoor Adventure Like The Alleghany Highlands
Tourism Association of Greater Waynesboro
Waynesboro 4 Season Marketing Photography & Video Footage
TAP Dance 2013
Virginia Highlands Festival
Jewel of the Blue Ridge
William King Museum
Wythe County Recreational Trails
Luray and Page County Chamber of Commerce & Visitor Center
Luray and Page County: LOVE every Level, Advancing the Brand
Abingdon Convention and Visitors Bureau
Abingdon Music Experience
Waterford Foundation Inc.
Waterford Homes Tour & Crafts Exhibits
The Crooked Road
The Crooked Road On the Air
Central Shenandoah Planning District Commission
Fields of Gold Agritourism Program
Radford Visitor’s Center
Find it in Radford 2013
Coastal Virginia Tourism Alliance
Love to Travel to Coastal Virginia
Blue Ridge Travel Association of Virginia
Blue Ridge Mobility
Shenandoah Apple Blossom Festival
86th Shenandoah Apple Blossom Festival ‘LOVE to BLOOM!
Smith Mountain Lake Regional Chamber of Commerce
The Fall at Smith Mountain Lake, Virginia
Wytheville Convention & Visitors Bureau
Visit Historic Wytheville: Museums, Mansions & More!
Friends of Southwest Virginia
Icons of Southwest Virginia
Prince Edward County
The Best Part of the Civil War…The End!
Smyth County Tourism Association
Discover Blue Ridge Highlands Recreational Trails!
Journey Through Hallowed Ground Partnership
Journey Through Hallowed Ground National Scenic Byway Marketing Program
Northern Neck Tourism Commission
Chesapeake Heritage Advertising Program
Virginia Beach Convention and Visitors Bureau
Cercle des Vacances French Co-op Partnership
Goochland County Chamber of Commerce
Cape Charles Bed & Breakfast Association
Cape Charles Website and Marketing Initiative
South Boston-Halifax County Department of Tourism
Halifax County: Your Meeting Destination
Lexington & The Rockbridge Area Tourism
Lexington Rockbridge Studio Tour 2013
Visit Loudoun Photography and Videography Program
City of Waynesboro - Parks & Recreation Department
XtremeFest of the Blue Ridge
Virginia Mountain Vineyards
Uncork the Cure
Roanoke River Rails to Trails Inc.
Tobacco Heritage Trail
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