Local tourism projects receive grants

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Virginia has given more than $543,000 in matching grant funds to 37 local tourism initiatives, Gov. Bob McDonnell announced Monday.

The Virginia Tourism Corporation’s Marketing Leverage Grant program helps local and regional tourism entities attract more visitors by leveraging local marketing dollars. The local organizations match the state grant funds by a minimum of 3:1 to create marketing projects such as websites, signage, social media and advertisements.

“Grants such as these enable our localities to more effectively market themselves to potential visitors,” McDonnell said in a statement. “When more visitors come to Virginia the Commonwealth and the localities realize increased tax revenue, businesses prosper and new jobs are created.”

To be eligible for the program, a minimum of three entities must partner financially. In total, VTC awards approximately $1 million annually - matched and leveraged on average three to one by partner dollars - to more than 80 communities across the Commonwealth.

The next round of grants will open spring 2013. Localities interested in applying may visit for more information.

The following grants were awarded:

Harrisonburg Tourism & Visitor Services
“It’s Better in the Burg”

Barter Theatre
Celebrating Abingdon’s Artistic History and Heritage

Waynesboro Tourism
Mountains, Valley, Downtown Alleys- The Roads & Towns Less Traveled

Bath County
Virginia’s Western Highlands Visitor Guide

Appalachian Sustainable Development
Rooted in Appalachia Phase II Marketing Plan

Alleghany Highlands Chamber of Commerce & Tourism
Nobody Loves Outdoor Adventure Like The Alleghany Highlands

Tourism Association of Greater Waynesboro
Waynesboro 4 Season Marketing Photography & Video Footage

TAP Dance 2013

Virginia Highlands Festival
Jewel of the Blue Ridge

William King Museum
Exhibitions Campaign

Wythe County
Wythe County Recreational Trails

Luray and Page County Chamber of Commerce & Visitor Center
Luray and Page County: LOVE every Level, Advancing the Brand

Abingdon Convention and Visitors Bureau
Abingdon Music Experience

Waterford Foundation Inc.
Waterford Homes Tour & Crafts Exhibits

The Crooked Road
The Crooked Road On the Air

Central Shenandoah Planning District Commission
Fields of Gold Agritourism Program

Radford Visitor’s Center
Find it in Radford 2013

Coastal Virginia Tourism Alliance
Love to Travel to Coastal Virginia

Blue Ridge Travel Association of Virginia
Blue Ridge Mobility

Shenandoah Apple Blossom Festival
86th Shenandoah Apple Blossom Festival ‘LOVE to BLOOM!

Smith Mountain Lake Regional Chamber of Commerce
The Fall at Smith Mountain Lake, Virginia

Wytheville Convention & Visitors Bureau
Visit Historic Wytheville: Museums, Mansions & More!

Friends of Southwest Virginia
Icons of Southwest Virginia

Prince Edward County
The Best Part of the Civil War…The End!

Mecklenburg County
Virginia’s Retreat

Smyth County Tourism Association
Discover Blue Ridge Highlands Recreational Trails!

Journey Through Hallowed Ground Partnership
Journey Through Hallowed Ground National Scenic Byway Marketing Program

Northern Neck Tourism Commission
Chesapeake Heritage Advertising Program

Virginia Beach Convention and Visitors Bureau
Cercle des Vacances French Co-op Partnership

Goochland County Chamber of Commerce
Visit Goochland

Cape Charles Bed & Breakfast Association
Cape Charles Website and Marketing Initiative

South Boston-Halifax County Department of Tourism
Halifax County: Your Meeting Destination

Lexington & The Rockbridge Area Tourism
Lexington Rockbridge Studio Tour 2013

Visit Loudoun
Visit Loudoun Photography and Videography Program

City of Waynesboro - Parks & Recreation Department
XtremeFest of the Blue Ridge

Virginia Mountain Vineyards
Uncork the Cure

Roanoke River Rails to Trails Inc.
Tobacco Heritage Trail


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