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Kroger starts construction on new, larger store model in Hampton Roads

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The Kroger Co. began construction Thursday on Hampton Road’s first Kroger Marketplace, a larger version of its current stores. The $25 million Marketplace will be located in Virginia Beach on Holland Road. Kroger is building at an abandoned retail property, tearing down an existing storefront to get its project underway.

The grocer’s first built-from-the-ground-up store in Hampton Roads will offer customers a 124,000-square-foot store with grocery and other items.  It’s scheduled to open in the summer of 2013. “Kroger has learned a lot about the Virginia Beach market since first entering the market 10 years ago,” Jay Cummins, president of Kroger’s Mid-Atlantic Division, said in a statement.  “We’re ready to shake things up in the region …”

Besides groceries, the store will have 30,000 square feet of non-grocery space, with offerings ranging from furniture to home décor.  Shoppers can expect appliance brands, storage needs, kitchenware, office supplies, and toys.

When complete, the Kroger Marketplace will employ nearly 400 people and will be the company’s largest Hampton Roads store in size. The store is the second of its kind in Kroger’s Mid-Atlantic Division. The first one in Chesterfield County is being built on Midlothian Turnpike in the Stonebridge development at the site of the old Clover Leaf Mall.  It is scheduled to open in December.


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