Industries

INTELLECTUAL PROPERTY

2011 Legal Elite profile

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Janet P. Peyton
McGuireWoods LLP
Richmond 

Title: Partner 
Other legal specialties:  Technology and outsourcing transactions
Birthplace: Alexandria
Education:  Bachelor’s degree, Duke University; law degree, Tulane University
Husband: Christopher W. Francoise 
Children: Sophie, 17; L.T., 17; Will, 13 
Hobbies:  “Crew mom (for my daughter’s rowing team); soccer mom (for my son’s soccer team); volunteering for ... everything!”      
First job as a lawyer:  “Associate at McGuireWoods (I’m a lifer!)”
Fan of:  River City Crew; The New Community School Sabres
Favorite vacation spot:  Waiwera, New Zealand 
Recently read book: “Freedom” by Jonathan Franzen
Career mentor: “My dad, Gordon Peyton (I’m a third-generation Virginia lawyer)”

Has protection of intellectual property rights become more difficult as more U.S. companies expand overseas? 
“Actually, to some extent protecting intellectual property in multiple jurisdictions has become easier in the past 10 years as countries have worked to harmonize their laws.  Still, I spend a lot of time corresponding with IP lawyers in Europe, Asia and South America.  Sometimes, even when the law is the same, it can be applied quite differently.”
 
What intellectual property issues do you look for in auditing websites? 
“The two primary areas of focus are the content of the website and any collection of data through it. With respect to content, we confirm that the client has the appropriate ownership rights or licenses to reproduce and publish the content (whether text, photographs, other graphics, or links).  With respect to data, if personal information is being collected, we analyze those practices and the client’s privacy policy to ensure they provide an accurate disclosure to the end user and comply with federal and state privacy laws.”


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