The Martin Agency has named Sydney Norton as senior vice president of unification.
In her new role, Norton will work for all of the agency’s clients to carry out story-building ideas.
Norton, who has worked for the Richmond-based Martin Agency since 1993, previously served as senior vice president/group managing director for the company.
She has managed the creative and strategic development for Walmart’s U.S. general market advertising for the past three years.
In addition, she has managed several of the agency’s best-known accounts, including UPS, Hanes, Barely There, FMC Corp. and CareerBuilder.com.
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