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Sweet Briar College names new director of media, marketing and communications

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Christy Jackson has been named Sweet Briar College’s new director of media, marketing and communications.

The appointment is effective on Nov. 5.

Jackson has been assistant director of university relations at Radford University where she has worked since 2010. For the past 18 months, she led the office of university relations after the retirement of the executive director.

Jackson began her career as the public relations coordinator for the Virginia-Maryland Regional College of Veterinary Medicine at Virginia Tech, where she advanced to interim director of the Office of Public Relations and Communications in 2009.

She holds a bachelor’s degree in communication, with a concentration in public relations and minor in political science, and a master’s in corporate and professional communication, both from Radford.

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