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Neustar names new ventures exec

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Neustar Inc. has named National Geographic executive Ted Prince its senior vice president of media and new ventures.

Prince will be responsible for overseeing Neustar’s media group, including the company’s UltraViolet initiatives. Neustar powers the UltraViolet Coordinator, which is a digital content distribution system that is anchored by a cloud-based digital media library and account management system. Prince will also be responsible for developing other promotion, protection and new media businesses in the information and analytics industry.

Prince was previously chief operating officer, global media and president at National Geographic Ventures.

“Ted’s experience transforming National Geographic into a leader in nonfiction digital media makes him the strongest possible choice for this position,” Lisa Hook, president and CEO of Neustar, said in a statement. “Ted and I worked together for several years at AOL, and I look forward to collaborating with him once again. For Neustar, expanding strategic partnerships and new media businesses is a vital part of our strategy, and expanding upon our success in helping to build and run the entertainment industry’s UltraViolet initiative is an important opportunity.”

Prior to joining Neustar, Prince was senior vice president, strategy and business development at AOL Broadband and before that senior vice president, business development, at AOL.

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