David N. Martin, the co-founder of The Martin Agency in Richmond, has died at age 82.
Since its founding as Martin and Woltz in 1965, The Martin Agency has become one of the nation’s leading advertising agencies.
Martin and partner George Woltz led an advertising team that created the famous slogan “Virginia is for Lovers” after winning the Virginia State Travel account in 1968.
The partners divided the firm in 1975, with Martin’s part being renamed The Martin Agency.
The agency is now a part of The Interpublic Group of Companies. Its major accounts include Geico insurance and Wal-Mart. The Martin Agency was named Adweek’s Advertising Agency of the Year for 2009.
A graduate and former trustee of Hampden-Sydney College, Martin was a member of the Virginia Communications Hall of Fame at Virginia Commonwealth University.
During his career, Martin developed campaigns for a wide variety of clients including Black & Decker, Honda, NAPA, ChapStick, Robitussin, Colonial Williamsburg, Eskimo Pie, and Dominion Virginia Power.
In an videotaped interview with John Adams, The Martin Agency’s chairman and CEO, and Harry Jacobs, the agency’s chairman emeritus, for the company’s archives, Martin advised its current employees to “be true to yourself. If you’re not true to who you are you have nothing.”
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