Virginia Commonwealth University’s nationally ranked Adcenter has changed its name to the Brandcenter. The new name, say university officials, more accurately reflects the graduate program’s mission to reshape advertising and branding education. Started in 1996, the program has garnered high rankings — No. 1 in the country by Creativity magazine in 2005 and one of the world’s 60 best Design Schools by BusinessWeek in 2007.

The name change is timely with the program’s move into new digs. It’s now located in a Clive-Wilkinson-designed building on VCU’s new Monroe Park addition campus, which opened yesterday. The campus is also home to new buildings housing VCU’s business and engineering programs. For more information about the program, see our online interview with the program’s Executive Director, Rick Boyko, which ran in the November issue.