The Virginia Economic Development Partnership is running a television ad around the country to market Virginia’s business climate.
Although this is not the first time the partnership has produced a television ad, it’s the first time the partnership has received financial support from businesses to produce one, according to Christie Miller of the VEDP. Dominion Resources Inc., Norfolk Southern Corp. and MeadWestvaco Corp. together paid for $450,000 of the ad, which cost $850,000 to create.
The advertisement, which can be seen on the partnership’s homepage, includes comments by CEOs of all three companies and a statement from Gov. Timothy M. Kaine, a key driver of the creation of the advertisement.
Richmond-based Barber Martin Advertising produced the advertisement, which ran nationwide on CNBC, The Golf Channel, Forbes.com and during NBC’s Meet the Press. The advertisement has been running since March and will continue through the end of May.