The daffodils are blooming, the robins are singing, and the state’s largest utility company has filed what could become an annual rite of spring: a report on corporate responsibility.
In a first-ever report mailed to a small group of media professionals (and available on the company’s Web site), Thomas F. Farrell II, Dominion’s chairman, president and CEO, makes this point in his opening message: “Straight talk about all aspects of making, moving and selling energy has never been more urgent … Accelerated economic growth, which raises the demand for energy, lives side-by-side with heightened scrutiny, even skepticism, about the way utilities produce power and the effects upon the environment.”
That certainly seems to be the case in Virginia. Dominion Virginia Power has an application pending before the State Corporation Commission for a new coal-fired plant in Wise County. The company says the plant is needed to meet increased energy demands. Yet, it’s opposed by some area residents and environmental groups who say it will be a major polluter in a region that depends heavily on ecotourism.
The proposed plant is one of several initiatives Dominion mentions in its colorful, 36-page document titled “Dimensions 2008: A Report to Stakeholders on Values, Goals & Performance.” There’s plenty of charts and data. Dominion serves more than 5 million customers in 11 states with a $39 billion energy network supplying 26,500 megawatts of electricity — or enough to serve nearly 7 million households — and 1 trillion cubic feet equivalent or natural gas reserves.
Besides the obvious public relations value, the report contains helpful and informative tidbits. For instance, readers are told they can check the company’s political contributions at the Web site of the Federal Election Commission at http://www.fec.gov/index. The report also discloses how stakeholders can communicate with company directors.
It lays out the business plan for responding to more market demand for renewable energy sources. And readers can see where Dominion stands on everything from safety (there were three fatalities in 2007) to diversity (minorities represent 16.8 percent of its 16,989-member work force) and philanthropy (its foundation donated nearly $16 million to nonprofits last year).
You can see the report on the Internet at http://www.dom.com/dimensions.