IntelliMats LLC started
a pilot program with Virginia TechServices
Inc. to place digital display mats in campus bookstores
to gauge consumer reaction and effect on sales. The
mats, a wireless computer embedded in a flat mat, deliver
multimedia advertising from a high-quality video display. (News
release)
Mars Inc., a McLean-based snacks manufacturer,
joined a partnership with the
Alliance for a Healthier Generation and other food-industry
firms to support specific guidelines in offering healthier
snack choices in American schools. (Business Wire)
Novozymes A/S,
a
Salem biotech firm, will incorporate a natural insecticide
acquired through its purchase of Earth Biosciences
Inc. into its product line. The naturally occurring
microorganisms may aid in the control of deer ticks,
a carrier of Lyme disease, an infectious
disease which can lead to neurological and heart problems. (PRNewswire)
ZyLAB, a Vienna-based
provider of information solutions, debuted a
contract management software package designed to allow
auditing and control of information reporting in compliance
with Sarbanes-Oxley regulations. (PRNewswire)
