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Return to Virginia Business - February 2005

News & Features


Putting stock in expensive education
Middle class looks for value in high-end private schools

by Heather B. Hayes
Virginia Business

February 2005

The tuition for a daughter at St. Catherine’s School and a son at St. Christopher’s School totals nearly $27,000 a year, but Mimi Siff says that the benefits her children get from these Richmond private schools are well worth the cost.

READER RESOURCES
Private School Directory:
Web Pointers: For more information
Virginia Association of Independent Schools
National Association of Independent Schools
The Association of Boarding Schools

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For starters, the schools offer low student/teacher ratios, individualized attention and rigorous curricula. This year, for example, Siff’s daughter, Eleanor, a fourth grader at St. Catherine’s, is learning French and studying the works of French Impressionists. Her son, Dillon, a sixth grader at St. Christopher’s, takes a foreign language as well, along with computer science, health science, poetry, woodworking and music. The schools also promote character development, requiring students to take part in community service, athletics and activities that promote leadership, self-discipline, study skills, spirituality and a sense of honor. Siff says her children are thriving at the schools.

“They’re really helping bring the children along not just as students but as individuals,” says Siff, the owner of the Ironhorse Restaurant in Ashland who admits the she has had to put off some major purchases to afford the cost of tuition each year. “It just makes me feel good to know that there’s always going to be somebody there to give them what they need, whether it’s extra help or something more challenging.”

Expensive boarding and day schools once were the exclusive domain of wealthy families but not anymore. Middle-class parents want the best for their children as well, and many are no longer waiting for college to invest in their children’s education. Instead, they choose to pay tuitions that often top $10,000 a year, with hopes of giving their children an edge in their formative years. “There is a perceived value there, to be sure,” says George McVey, president of the Virginia Council for Private Education. “If the school is too cheap, people will wonder why.”

Virginia’s top private schools certainly have the goods to back up their pricey tuitions, including strong college placement records and outstanding faculties. But many schools also are increasingly interested in creating racial and socioeconomic diversity among their student bodies. They eagerly encourage average income families to apply, having significantly upped their commitment to financial aid in recent years. “We don’t want to be perceived — and we’re not — a bastion of privilege here,” says Dennis Manning, headmaster at Norfolk Academy, one of the state’s oldest private schools, which provides $1.4 million in annual grants. “Any child that shows the requisite academic achievement or academic potential is welcome here — regardless of their parents’ income level.”

The same thinking is true at other schools across the state. St. Anne’s-Belfield School in Charlottesville, with an annual tuition that now tops $16,000, provides financial help to one in every three students. The Miller School in Crozet gives needs-based grants to nearly 40 percent of its students.

David Charlton, head of the Church Schools Corp., which includes St. Christopher’s, St. Catherine’s and four other Episcopal-affiliated schools in Virginia, says that a weak economy and a more demanding financial reality for families compelled all of his schools to offer more financial aid during the last decade. “Even families that didn’t used to qualify [for financial aid] now need help,” he says. “So a higher percentage of our budgets go towards helping these families afford the cost.”

But even those parents that don’t meet the requirements for financial aid say the value of private school education merits the heavy financial burden, although they often define value in different ways.

For some, the private school experience is all about escaping the anonymity and impersonal nature of large public schools. Margaret Thacker sent her son, Ben, to the Miller School because it offers an average class size of 10 students and a daily study hall that provides her son, who suffers from attention-deficit/hyperactivity disorder, easy access to help. “It’s not just that the teachers take an interest in all the students and give them individual attention during class. It’s that they’re there for them after class as well,” she says. “It’s like a little family on the hill.”

Other parents look for a creative and challenging learning environment that will help their children grow into well-rounded adults. High-end private schools provide plenty to their liking, with lots of leadership and athletic opportunities and a strong emphasis on art, language, music and the development of critical thinking skills. Collegiate School in Richmond, for example, offers a series of thought-provoking courses, such as “America in the ’60s,” “Rebels and Yankees” and “The Hebrew Bible as Literature.” It also provides after-school clubs that supplement the classroom, including the Earth Society, the International Affairs Council, Model Judiciary and the Latin Club. Norfolk Academy, among other things, emphasizes the value of extemporaneous speaking by requiring students to give a speech before the entire student body.

In some cases, single parents and those with busy, high-stress careers are looking for a school that can offer their children structure and safety. That’s part of the reason why boarding schools are slowly beginning to pick up in popularity. Massanutten Military Academy in Woodstock, for example, has seen its enrollment increase by 20 percent during the past three years. “Parents see the boarding school as a place where their kids can be safe and secure and have an opportunity to grow in academics, physical development, character and leadership,” says Col. Rick Zinser, the school’s president.

The vast majority of parents, though, are looking for a specific return on investment: They want their children to receive the kind of rigorous preparation that will get them into — and through — their college of choice.

Albert Cambata and his wife, Celia, decided to enroll their three daughters at Stuart Hall in Staunton to take advantage of its high academic standards and its record placing 100 percent of its students in college. “The homework takes them about three hours each night,” Cambata says. But the sacrifice has had a positive effect. Two of his daughters have been inducted into the National Honor Society and his eldest, Victoria, a 10th grader, is already getting recruitment letters from colleges. “I feel like we’re giving them a head start, helping them reach their potential so they can do whatever they want to do.”

Like Stuart Hall, most expensive private schools are focused on getting students ready for the rigors of college life, and they have a strong record showing that they know what they’re doing. Graduates of Norfolk Academy in 2004, for instance, had a median SAT score of 1277 and were accepted into such prestigious universities as Harvard, Cornell, Columbia, Duke and Carnegie Mellon. All of Massanutten Military Academy’s 2003 and 2004 graduates got into college — including four of the country’s five service academies — and, together, received academic scholarships worth $1.2 million.

Some parents clearly expect tangible results in exchange for their hard-earned dollars, but this consumer mentality won’t change the core mission of private schools. “One of the distinctive features of an independent school is that we define ourselves,” Manning says. “We don’t jump on the latest trendy educational bandwagon. We are institutionally self-confident, and we stick to what we know works and to what we do well.”
What’s more, the influx of less well-heeled families will not cause school officials to adjust their costs. In fact, in all probability, tuition will continue to rise each year, in large part because of the need to offer competitive faculty salaries and ongoing opportunities for professional development. Most schools would like to meet or exceed the $43,000 average salary that public school teachers in Virginia earn each year, but few have met that goal. One school that has is St. Anne’s-Belfield, which now pays its teachers an average salary of $45,400. According to Conway, crossing this threshold has made a difference in his ability to compete nationally for top private school teachers.

“High pay doesn’t always translate into high quality, but very often it does,” he says, noting that his average teacher has a master’s degree and eight years of experience. “When you get right down to it, most parents are sending their kids to private schools to get an edge in life, and that edge comes through faculty.”

For her part, Thacker says that she’ll do whatever it takes to come up with the money to continue her son’s private school education. Already, she and her husband have taken side jobs to earn extra money, and grandparents have made generous donations. “It’s not easy,” she says, “but if I have to sit on the side of the road and sell pencils, Ben will graduate from the Miller School.”

Return to Virginia Business - February 2005


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