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Return to Virginia Business - November 2004

Special Report: Manufacturing

In search of perfection
General Motors wants zero rejection of its parts

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by Robert Burke
Virginia Business

November 2004

The sun is barely up on a late September morning as the first shift arrives, a steady flow of mostly GM-made pickups and sedans rolling into the parking lot of GM Powertrain’s sprawling building just south of Fredericksburg. The plant sits between a Civil War battlefield and the golf course of a private country club, but with its groomed landscaping and green lawn it manages to not look out of place.

But inside the building it is all metal and concrete, and the clank and hum of machines. Employees make torque converter clutches here, the devices in automatic transmissions that help transfer power from the engine to the axles. The 275,000-square-foot plant makes about 21,000 clutches a day, working three shifts and shipping the parts to assembly plants in places like Flint, Mich., where they go into Chevrolet’s Silverado pickups and the GMC Sierra pickups. On the plant floor are a few shiny new GM cars and trucks, so employees can see that they working on something more than clutches. “We think it helps with the pride by actually showing them our products,” says plant manager David Clarkson.

The focus — a near-obsession, really — is on coming as close to perfect as possible in every stage of production. “It is extremely intense,” says Paul Schrock, 31, the plant’s manufacturing general supervisor. “To manufacturing, time lost is something that’s never regained. If something goes down, we want to be on it, we want to get on it.”

And the plant’s 270 workers have come awfully close to perfect at times. Between September last year and this past May the plant lowered the number of parts rejected by its customers to about 1 part per million — a remarkable achievement that was only interrupted when a shipment of parts was misnumbered.

The process begins with 6,000-pound rolls of steel, which feed five giant fabrication presses stamping out parts for the platter-shaped converter clutches. At U-shaped work stations, operators handle several steps of assembling the clutches and work with machines that can detect errors automatically. Containers of parts are carefully tracked and numbered, and there’s a lot of attention paid to the placement and location of everything. At one machine, footprints painted on the floor show where users should stand. “A clean workplace with all the visuals in place makes for a safer workplace and a higher quality product,” Clarkson says.

In fact, the operators play a key role in developing the procedures the plant uses, Clarkson says. In the middle of the production floor is a glass-walled meeting room where operators and other employees meet. One wall is papered with charts and graphics — progress reports that measure nearly every detail of plant operations, such as inventory, plant safety, energy conservation and whether the parts are shipped on time. “How the plant is performing is not something just management deals with,” Clarkson says. “We get everyone involved.”

That often happens at meetings of a handful of employees who are pulled off their regular jobs to spend a few weeks talking about procedures. Schrock says the plant gets an edge by drawing on workers’ ideas. “When we engage the folks at the line level, we are able to enhance our overall business performance. They’re able to help us improve.”

About half the plant’s employees are from the local work force and the rest are transfers from other GM facilities. Schrock, for example, came from the GM Powertrain facility in Bay City, Mich., two years ago. The transfer of experienced hands is critical — in recent months Schrock and others have focused on making a new kind of clutch that will go in models in the Cadillac line and some new models that GM will reveal soon. It’s a painstaking test of evaluating how well the Spotsylvania plant can make and deliver the part.

The Spotsylvania County plant is one of 22 GM Powertrain plants in the U.S., and the only one in Virginia. GM acquired the plant 25 years ago, choosing this site in part because of its East Coast location. The county was mostly rural in 1979 but today is one of the state’s fastest-growing localities, with a more diverse economy.

The mid-Atlantic location that attracted GM here has aided the state’s automotive manufacturing sector. Today that sector employs more than 25,000 people at scores of factory sites around the state, according to the Virginia Department of Economic Development.
Though Spotsylvania has grown dramatically since GM arrived, the company still prizes the plant. Gary Partridge, the county’s economic development director, helped organize a 25th anniversary event last spring that included a visit from GM’s Chairman and CEO Rick Wagoner. GM is one of the county’s biggest employers, Partridge says. “I can’t say enough about the passion I have for that plant to be here.”

Return to Virginia Business - November 2004


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