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Return to Virginia Business - December 2004

Commercial Insurance

Publisher's Roundup
The December issue features our annual report on the commercial insurance market. To complement that report we asked several executives in the commercial insurance market to comment on what they foresee for the industry in 2005.

Related story:
- Virginia joins probe of insurance practices
- Hilb, Rogal & Hobbs builds its brand in an industry that’s under fire

John H. Parrott Jr., CIC
Senior vice president and division manager
Rutherfoord
Roanoke
“The commercial insurance market has experienced three consecutive quarters of declining prices in 2004. Based upon the current market in the beginning of the fourth quarter and the aggressive new business goals of many insurance companies for 2005, I expect that the market in 2005 will continue to reflect modest price decreases and improved property capacity. A few notable exceptions to this trend will be seen by companies with exposure to residential construction, silica, mold and construction defects.”

R.C. Moore III
Principal, producer
Tabb Brockenbrough & Ragland
Richmond
“The insurance environment for the 2005 year will see improvement in both availability of coverage and moderation of pricing. The carriers are producing quarter-to-quarter improvement in operating results, and the indicators of future loss trends are also showing marked improvement. Virginia commercial insurance buyers did not see the harsh escalation of prices found in other states in the earlier phase of the hard market cycle and should now benefit from an improving market. While there are certain market segments such as residential builders where coverage and pricing remain difficult, the vast majority will see a much more responsive market.

“The recent New York attorney general’s investigation into brokerage practices should not be viewed as a reflection on the industry as a whole. Insurance remains a vital part of commerce in Virginia with strong competitive forces in play to assure efficient delivery of competitive products. This coupled with sound regulatory oversight provides confidence in the integrity of the marketplace. Virginia remains a place carriers want to do business; where honesty has been a consistent characteristic.”

Logan Forsyth
Executive vice president and secretary
Chas. Lunsford Sons & Associates
Roanoke
“This summer, the U.S. property and casualty industry was enjoying a rare profitable year. Rates had stabilized and were even declining in some cases. Then came the hurricanes, with an estimated $25 billion to $30 billion in storm losses. This will likely slow the downward trend of commercial insurance rates. Whether this is momentary or extended depends on how hard the reinsurance companies were hit by the storms. However, there should be no major disruptions as was caused by Hurricane Andrew in 1992, and we don’t expect dramatic changes in rates for 2005.”

Yullie Holt III
President
Campbell Insurance
Lynchburg
“In the business insurance marketplace we are predicting very modest rate increases averaging between 1 and 5 percent on desirable, profitable accounts. As a comparison, last year those same accounts experienced rate increases of between 7 and 12 percent. We also see underwriting guidelines being relaxed to some degree.

“Unprofitable and high-hazard accounts continue to be difficult to place in standard markets. However, these same accounts continue to find homes in the excess line marketplace at higher costs.
“And, the market is definitely getting softer in spite of the hurricane damage incurred several months ago.”

Walker P. Sydnor Jr., CPCU
President
Scott Insurance
Roanoke
“The commercial property and casualty market should continue the trend of gradually softening rates for the more preferred classes in 2005, while some tougher classes will remain in a hard market.  We believe that businesses should reduce the demand for insurance by focusing on risk management and self-funding all expected losses.
  “The fallout in 2005 from the recent Marsh/New York attorney general lawsuit will likely have little impact on insurance companies, although there may be some turbulence in the agent/broker communities. Higher disclosure standards of broker income is a likely development in 2005.”

Thomas C. Routson
Regional vice president
Mid-Atlantic Region
Zurich Financial Services Group
Virginia continues to be an attractive market for small, mid-size and large/global commercial business. I agree with industry experts who foresee increased competition among insurers for the best business. The industry needs to maintain underwriting principals while remaining competitive as the market softens and prices begin to drop. Rigorous improvements in our underwriting methods and enhanced technology give me confidence Zurich will remain a major player even as the market turns. One of the greatest challenges we face in the insurance industry is a continuing need to strengthen reserves (funding to pay for past losses - many dating back a decade or more). We, as an industry, also need to seek meaningful tort reform.

To be successful in 2005 insurance companies need to offer a range of products and services, as well as innovative underwriting, risk engineering and claims solutions. Companies will also need to be on the cutting edge of technology, with information systems that save customers time and money.

Return to Virginia Business - December 2004


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