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Return to Virginia Business - March 2003

Don’t Panic!
Investors need to stay the course to ride the bearish markets

by Al Karr
for Virginia Business
March 2003

These days, many investors race for the Alka-Seltzer when they see monthly statements of their personal holdings. Dow Jones Industrials, the S & P 500 and the Nasdaq over-the-counter index have all sustained huge losses — 32, 46 and 75 percent, respectively — since their bull market peaks in early 2000. Desperate, investors are flocking to financial planners to find out what they should do. So, are they being told that now is the time for a sweeping new strategy? Not at all. Instead, many financial advisers in Virginia and elsewhere are urging investors to stay the course — to follow the same kind of asset allocations they were told to follow in those days of market exuberance a few years ago. They’re advised to climb aboard the asset-allocation bandwagon if they’re not aboard already. Plus, they need to make periodic adjustments to their holdings in stocks, bonds, real estate or cash. Doing so helps maintain their own particular asset-allocation formula when any one of those investment segments upset the balance by growing dramatically or shrinking significantly.

For many investors, this means taking some profits in stocks when stocks begin to play too large a role in one’s portfolio because they’ve risen in price. It also means buying more stocks when their prices have dropped so far that stocks now claim too small a percentage of the portfolio. “Nothing that’s going on has caused us to change our investment philosophy or strategy, so our advice has not changed over the past 10 years,” says Ric Edelman, founder and chairman of Edelman Financial Services in Fairfax. “The proper strategy is really two steps — first, to maintain a highly diversified portfolio, and second, to hold the portfolio for a long period of time.”

Diversification means a range of U.S. and foreign stocks, between large-, mid- and small-cap, and between growth and value stocks. It also includes a mix of bonds, government securities, real estate, natural resources such as oil, gas or precious metals, commodities and as much as 12 months spending money in cash, he says. While most individual investors lack the discipline to do so, they “must hold that portfolio through thick and thin,” with occasional rebalancing to keep investment classes from getting out of whack. And they should shun market timing, reflecting what the investor “thinks has happened or is going to happen,” Edelman insists.

If, as an investor, you maintain a diversified portfolio, you probably have discovered that you didn’t suffer substantially in the bear market of the past three years. Thus, you’re still on track, meeting your financial goals such as buying a house, getting kids through college and being able to retire in financial comfort. Stocks are an important component of this buy-and-hold approach because they have historically outperformed other types of investments. Over the long haul, “the question is not whether you will make money in stocks — the question is how much you will make,” Edelman says.

Once one makes an allocation, he or she should stick with it. If, for example, an investor puts 60 percent of his money into bonds and 30 percent into stocks, the scheme should be changed only for special situations. These include nearing retirement, a sharp drop in income, or a substantial spending need like buying a house or sending children to college. “Many investors and advisers got away from the concept of allocation” in the exuberant days of soaring stock prices that ended three years ago, says Kenneth Coan, whose Sevila-Coan Financial Group works in the Tysons Corner branch office of Prudential Securities in Vienna.

Now, if one’s portfolio is heavily out of balance, moving into a better allocation requires some strategies aimed at reducing the tax impact from selling investments in order to put the money elsewhere, says Patricia Houlihan, a certified financial planner and principal of the Houlihan Financial Resource Group in Fairfax. This could include letting gains run, taking tax losses and straddling tax years with carry forwards on stock losses.

But with a proper allocation in force, advisers like Coan recommend an approach that most investors find difficult to follow: sell winners and plow money into losers. Historically, stocks, bonds and other asset classes rise into and fall out of favor regularly. Rebalancing one’s portfolio performs that function well, and right now that often means buying stocks. Buying mutual fund shares or having an experienced manager make the investment decisions is the best approach, Edelman and others say, because it provides good diversification and lets professional money managers decide what stocks to buy or sell.

Rebalancing doesn’t mean selling stocks now, which are near a market bottom after the three-year plunge, advisers say. Doing so would mean that “you screwed up because you were too greedy (in the late 1990s), and now you’ll screw up by being too fearful,” says one Merrill Lynch, Pierce, Fenner & Smith financial adviser. While eschewing market timing in general, some advisers are nevertheless saying that with the economy weak and war with Iraq looming, it’s best to hold off on new purchases of stocks for a short period. And some advisers warn that the outlook is for a tough investing market for some time to come.

But many advisers are turning bullish about the longer-term outlook. They cite sizable outflows of money invested in mutual funds last July and October. “Our firm is unabashedly bullish. We think it’s one of the safest times in history to own stocks,” says Stephan Cassaday, president and managing executive of Cassaday & Co., an advising firm in McLean.

Bonds are falling out of favor with many of these contrarian-minded advisers, because bonds are getting so much attention from investors who have been disillusioned by the big stock-market plunge. When a bond fund became the largest mutual fund last summer, “that was the death knell for bond funds,” says Carl Zangardi, vice president of Williamsburg-based Intech, which advises institutional funds. He says the next big move in interest rates will be up, which means that bond prices will decline. It’s okay to buy bonds with short, 12- to 18-month maturities, but stay away from long-term bonds, says Prudential Securities’ Coan. Houlihan suggests “laddering” purchases of bonds, those with maturities of six, 12, 18, 24 and 60 months, so that as they mature, the money that rolls in can be put into higher-interest bonds with some regularity. Other advisers like Cassaday prefer mainly “junk” bonds, with their high interest rates, because they’ve lost favor with many investors and are thus prime candidates for a rebound.

Rebalancing would trim investments in other kinds of assets that have made recent gains as well. Greg Popera, a private-wealth adviser for Merrill Lynch in Vienna, told clients to boost their investments in REITs in the late 1990s, when those real-estate trusts were dropping in value. But since they’ve been gaining about 10 percent a year over the past two years, if an investor has a real-estate investment target of 5 percent of his portfolio and his REITs investment exceeds that, he should scale back to the target, Popera says. In other words, the rush to buy real estate as an investment haven is now happening too late in his view. Indeed, most people make the mistake of waiting too long to jump into an investment asset that has been doing well. They should take the plunge before it starts doing well.

And what do the advisers say to an individual investor who has $1 million to invest, much of it already invested somewhere? They all start with a caveat: they tailor each portfolio to the individual, depending on income, net worth, family status, investment goals, any major spending plans, when they plan to retire, what rate of return is sought in the meantime and afterward and one’s risk tolerance. There is no standard set of allocations.

Even so, Cassaday & Co. says its most popular model is a portfolio with a “moderate growth” objective. The investor would have 52 percent of his or her money in U.S. stocks and 22.5 percent in foreign stocks — up from 45 percent and 20 percent in January 2002. Meanwhile, in the same time frame, funds invested in bonds, hard assets (raw materials such as oil, gas and precious metals and real estate investment trusts), and cash have declined to 15 percent, 8 percent and 2.5 percent, down from 20 percent, 12 percent and 3 percent, respectively. Within those asset categories, Cassaday has been putting more money into small-cap stocks than large-cap, more into growth stocks than value stocks and more into high-yield and short-term bonds, moving out of quality and long-term bonds.
With investors more risk averse than they were as the 20th century was winding down, the firm is seeing a sharp rise in enthusiasm for this portfolio. Three years ago, “we would recommend the moderate approach and we couldn’t get anybody to use it,” because they were all eager to just buy growth stocks, says Cassaday.

Prudential’s Coan sees a “moderate” allocation of 65 percent stocks and 35 percent fixed-income investments as appropriate for someone age 40 with annual income of $90,000, net worth of $800,000 and $700,000 to invest. Allocations of 50-50 and 40-60, stocks-to-bonds, would be more appropriate for persons age 52 with income of $158,000, net worth of $1.3 million and $1 million to invest, or age 60 with $200,000 annual income, $1.6 million net worth and $1.3 million to invest. Ric Edelman is more conservative, regarding allocations of 30 to 50 percent in stocks and 50 to 70 percent in bonds as more appropriate for most people.

A big consideration, along with the amount of time before the money is needed, say for retirement, and the rate of return that would be necessary to achieve the goal in the meantime, is the investor’s tolerance for risk. By and large, that tolerance has diminished greatly.
“A lot of people have become more conservative in the past three years,” says Kim Cox, a certified financial planner with West Financial Services Inc. in McLean. “Somebody who thought they could tolerate risk, now that they understand what risk entails, their tolerance level has declined,” she says. So if an investor has been 70 percent invested in stocks and now can’t stand that level of risk, “we would slowly, over time, work that down,” by dollar-cost averaging out of the market — selling a set number of shares every quarter, Cox says.

But as one nears retirement, most advisers say it’s best to scale back one’s investment in stocks — to zero in Edelman’s view, to low percentages in the view of others — because the investor may need the money at a time when the market has declined sharply, and there isn’t time to wait for a new bull market. Still, investors shouldn’t be avoiding stock purchases, warns Segal’s Shanklin, because “people are living longer after retirement” than ever before, and some holdings in stocks are necessary to keep pace with inflation.

Editor’s note: The writer retired after spending 40 years as a reporter and editor with The Wall Street Journal.

Return to Virginia Business - March 2003


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